Charity Video | How to Get Funding

The Impact of Storytelling in Charity Videos: A Comprehensive Guide to Funding

The power of film marketing and storytelling in the charitable sector is immense. A well-crafted “Charity Video” can elevate a charity’s message, encouraging connections, volunteer involvement, and donations. This detailed guide will provide UK charities with strategies to secure funding for such impactful projects.

1. Grants and Funding Bodies: Charity Video

Delve into researching grants aimed at non-profits and the arts. The British Film Institute (BFI), for example, offers comprehensive funding for film-related projects, which could be a perfect match for your “Charity Video”. Explore their various funding streams, which cover different stages of film production, from development to post-production.

2. Corporate Sponsorship:

Forming partnerships with businesses that share your charity’s values can be very fruitful. Many UK corporations allocate a portion of their Corporate Social Responsibility (CSR) budgets to support initiatives like “Charity Video” projects. These sponsorships can offer more than just funding; they can also provide valuable networking and marketing opportunities.

3. Crowdfunding:

Crowdfunding platforms like Kickstarter and GoFundMe can be very effective in raising small amounts of money from a large number of people. This is not just about raising funds; it’s also about building a community around your “Charity Video”. Engage your audience with regular updates and compelling stories to encourage their support.

4. Community Fundraising Events: Charity Video

Organising local events can be an excellent way to engage with your community and raise funds for your “Charity Video”. Consider unique ideas like charity auctions, local film screenings, or themed dinners. These events not only raise funds but also raise awareness of your charity’s work.

5. Leveraging Social Media:

Using platforms like Facebook, Twitter, and Instagram to promote your “Charity Video” is vital. Post regular updates, share engaging content, and perhaps run targeted ad campaigns. Social media can help you reach a wider audience, including potential donors and supporters.

6. Specialised Charity Funds:

Explore funds specifically designed to support charity projects. The National Lottery Community Fund, for example, provides grants to projects that improve communities and can be an ideal source for “Charity Video” funding. They often look for projects that bring people together and have a strong community focus.

7. Content Marketing Partnerships:

Building partnerships with digital marketing agencies or content creators can be a game-changer. These professionals can assist in crafting and promoting your “Charity Video”, offering access to a wider audience and expertise in digital marketing. Such partnerships can also help you craft a more compelling and effective message.

8. Government Arts Funding For a Charity Video

Investigate local government arts and culture grants. Many councils in the UK have funds available for community and arts projects, including “Charity Video” productions. These grants can be a significant source of funding and can also lend credibility to your project.

9. Online Charity Lotteries:

Websites like People’s Postcode Lottery provide funding opportunities for community projects. Applying for such funding can be beneficial, especially if your “Charity Video” has a strong community element. These lotteries are often looking to support projects that have a tangible impact on the community.

10. Networking and Personal Connections:

Utilising your charity’s network is crucial. Reach out to supporters, volunteers, and trustees for connections to potential funding sources for your “Charity Video”. Personal connections can often lead to unexpected funding opportunities and partnerships.

11. Film Industry Events:

Attending film festivals and charity sector events can provide invaluable networking opportunities. These events are great for making connections with potential funders and collaborators who may be interested in supporting a “Charity Video”. They also provide insights into the latest trends in charity filmmaking.

12. Arts Council Support For a Charity Video:

The Arts Council England provides grants for arts-related projects, including “Charity Video” productions. Their support can cover various aspects of film production, and they often provide additional resources and guidance. It’s worth exploring their different funding programmes to find one that suits your project.

13. Compelling Pitch Development:

Developing a clear, engaging pitch for your project is essential to attract potential funders. This pitch should succinctly convey the unique aspects of your charity’s work and how a “Charity Video” will help further your mission. A well-crafted pitch can make a significant difference in securing funding.

14. Promotional Video Use:

A short, impactful video can be a powerful tool to promote your fundraising campaign. It can illustrate the potential of your full “Charity Video” project to funders. This teaser can be used across social media and in presentations to engage potential donors and generate excitement.

15. Sponsorship Packages:

Offering tailored sponsorship packages to businesses can attract significant corporate funding. These packages can include brand visibility in your “Charity Video” and promotional materials, which can be attractive to companies looking to enhance their brand image and demonstrate their commitment to social causes.

16. Collaboration with Other Charities:

Teaming up with other non-profits can be a strategic move to share costs and increase funding opportunities. Joint projects can attract larger funders interested in supporting collaborative efforts. Such partnerships can also broaden the reach and impact of your “Charity Video”.

17. In-Kind Support:

Look for in-kind support for services like film equipment rental or professional editing. Many companies are willing to offer their services at a reduced rate or even for free to support charitable causes. This can significantly reduce the costs associated with producing a “Charity Video”.

18. Fundraising Premieres:

Organising a fundraising premiere for your “Charity Video” can be a significant source of funding. This event can also serve as a platform to showcase your work to potential donors, community leaders, and the media. Ticket sales, auctions, or donations at the event can all contribute to the project’s costs.

19. Film Charities:

The Film and TV Charity, among others, supports film-related projects and could be a potential source of funding or resources for your “Charity Video”. They often provide not just funding but also advice and support, which can be invaluable for first-time film projects.

20. Online Fundraising Platforms:

Platforms like JustGiving and Virgin Money Giving are specifically designed for charity fundraising. They offer tools and resources tailored for projects like “Charity Video” campaigns and can help you reach a wider audience of potential donors.


In summary, creating a “Charity Video” requires a multifaceted approach to funding, combining traditional methods with innovative strategies. By tapping into various sources and crafting a compelling story, charities can gather the necessary resources to create a video that resonates with audiences and furthers their mission. The emotional power of film can not only raise funds but also build a community of supporters and enhance the impact of the charity’s work. With careful planning, your charity can effectively utilise the power of film marketing to tell a story that inspires and mobilises support.

A Few Helpful Resources.

  1. GrantFinder: – A comprehensive database for UK funding, covering a wide range of sources.

  2. British Film Institute (BFI): – Offers funding and support for film and TV development and production.

  3. – Provides news and opportunities for UK charities, including information about various funding sources.

  4. British Council Film: – Offers tools for sourcing funding, launching, marketing, and managing film projects.