An App That Makes You Stop & Think | Crohns and Colitis UK
Crohns and Colitis UK
Can you just imagine, from the time you wake up, to the time you go to bed, you are constantly managing your illness? From constant pain to often embarrassing situations! Well for sufferers of Crohn’s & Colitis this is exactly the dilemmas they face on a day to day basis, amongst other debilitating circumstances. Well, now you can for just a 24hour period. Let me explain…
Early this year we were approached by our friends at Mearns & Pike (a top marketing & PR company) to collaborate with Crohn’s and colitis UK on two films that would highlight the effects and success of an App called In My Shoes. The concept of the App is to give users a 24hour day in the life of a Crohn’s or Colitis sufferer via an App. To gain a better understanding of the App I downloaded the App prior to filming to see what it would be like to suffer from either illness. To be honest, I was absolutely shocked at what suffered had to deal with on a day to day basis and I found that the App completely disrupted my day with calls to the loo, but of course without the real pain and urgency to get to a loo.
If you have a friend or relative who suffers from either condition, I strongly advise you to download the App In My Shoes from either the Apple App Store or it is available on Google Play.
Colin & Tamara did exactly that, as both had friends who were affected by Chrohn’s disease. In the two films below they talk about their experiences with the In My Shoe’s App.
Tamara’s friend is Natalie Amber, a successful model and actress who was sadly struck down with Crohn’s whilst still very young. Natalie explains the struggles she faces on a daily basis with the disease and how Crohn’s has affected her professional and personal life. She bears the scars of a traumatic illness both mentally and physically. The In My Shoes App has allowed Natalie’s family and friends to experience just 24 hours in her life!
Colin’s buddy is Ben, a bodybuilder from Liverpool. On the outside, Ben has the physique most of us blokes would die for. But Ben as Natalie does deals with his Crohn’s illness on an hour to hour, day by day basis.
This programme was developed with and partially funded by pharmaceutical company Takeda UK, one of Crohn’s & Colitis UK’s corporate partners.