INSIGHT

Most of the work happens before filming. This is where I write about it.

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The Camera Comes Later

I’ve spent a large part of my working life behind a camera. So what I’m about to say might sound a little odd. I think we talk about cameras far too early.

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Recent thinking

16.09.26

Why Should Your Customer Care About Your Business?

I’ve spent a lot of time listening to businesses talk about themselves. One thing comes up again and again. They want to tell you how good they are.

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15.09.26

Can a Good Business Tell the Wrong Story About Itself?

There’s a strange problem I’ve noticed with some very good businesses. Nothing is obviously wrong. They have good people. Good products. Loyal customers.

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08.09.26

How Do You Measure the Success of a Film?

It’s a question I get asked quite a lot. “How will we know if the film has worked?” It’s a perfectly reasonable question.

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08.09.26

A Film Should Have a Job

I’ve spent much of my career being asked what a film will cost before anybody has really asked what the film needs to do.

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07.09.26

Making Invisible Value Visible

I’ve noticed something after years of making films for businesses. The things a company is most proud of aren’t always the things I find most interesting.

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What isn't happening in your business today that needs to be happening?

You don't need a finished brief. You don't need to know what kind of film you want. Start with the problem.

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