Specialists in Testimonial Videos
In a recent social media post, we asked these searching questions about testimonial videos.
1. Do you think video testimonials help with engagement? Why or why not?
2. What are some of the best ways to get people to give you a video testimonial?
3. What are the benefits of using video testimonials on your website or social media?
4. Are there any downsides to using video testimonials on your website or social media?
5. Do you have any tips for creating powerful video testimonials?
Here’s our answers
1. Do you think video testimonials help with engagement? Why or why not?
Absolutely! A video testimonial is a powerful way to connect with potential customers and clients. We believe video testimonials help create an emotional connection that can be difficult to achieve with written testimonials or photographs.
People are naturally curious, and testimonial videos give them a behind-the-scenes look at your business.
2. What are some of the best ways to get people to give you a video testimonial?
The best way to get people to give you a video testimonial is to ask them! We know it sounds obvious, but many businesses are afraid to ask for what they want.
Think about it from your customer’s perspective: they’re happy with your product or service and want to help you succeed. So don’t be shy in coming forward. You don’t ask; you don’t get!
3. What are the benefits of using video testimonials on your website or social media?
Some of the benefits of using video testimonials on your website or social media include:
– Increased engagement.
– A more personal connection with potential customers.
– The ability to show off your product or service in action.
– The ability to connect with customers on a deeper, emotional level.
– Lead generation. Seeing a testimonial video will instantly build trust with potential customers and encourage them to reach out to your business.
4. What are some things to remember when filming a video?
Keep things very authentic; only use real customers and real experiences. We recommend keeping video testimonials short, sweet, and to the point. No one wants to watch a 20-minute video when they can read a quick testimonial.
Also, ensure the video is well-lit and the audio is clear. You want potential customers to be able to hear and see your happy customers!
5. Are there any downsides to using video testimonials on your website or social media?
There are a few downsides to using video testimonials on your website or social media, but they’re all easily avoidable.
Some things to keep in mind include:
– Asking for video testimonials from unhappy customers could backfire big time!
– If you don’t have video testimonials, potential customers may think you’re hiding something.
– Videos can be time-consuming and expensive to produce if you don’t have the right equipment or video editing skills. If not, bring in the professionals; it’ll be worth the investment.
The investment may seem significant, but you’ll soon recoup spending on business leads and new clients.
6. Do you have any tips for creating powerful video testimonials?
Here are a few tips for creating powerful video testimonials:
– Get personal: Ask your customers about their specific experience with your product or service and how it made them feel working with you.
– Keep it short and sweet: No one wants to watch a long, drawn-out video. 2-3 minutes is the perfect length for a video testimonial.
At Autumn Films, we believe video testimonials are a powerful marketing tool that every business should take advantage of and take a leap of faith! If you have any questions, feel free to reach out to us.
